Huiting Lian
info.huitinglian@gmail.com
443-240-0878
Index




GRAPHIC DESIGN

TOOL REMIX
            Editorial/Research
Self-initiated magazine about rediscoving possibilities of daily tools.


Making Numbers
           Experimental/Typography/Exhibition/Editorial
Thesis Project at MICA. Numbers as subjects to explore ways of making.


BAM Next Wave
           Identity/Editorial
Identity system designed for a contemporary art and performance festival in Brooklyn.


Aer MUSEUM
         Identity/Logo
Identity system designed for a hypothetical museum of inflatable objects.


Tudi Temple
         Research/Poster/Book/UI
An exploration of typography and visual elements to capture the essence of a Temple.



PiCNiC
          Branding/Package Design
“From nature to natures”. Brand system designed for an organic juice brand.


ZUMA
          Identity/Logo/Typography
Identity system designed for a local studio focusing on visual explorations and publishing.


MEASURING ROOMS
          Infographic Poster
A visualization of my moving history.


In a Phantom Mood
         Package Design/Papermaking
Vinyl cover designed to capture a sense of quietude and subtlety.


SHELF
         UIUX
An online art book archive which brings similar experience of encountering books in bookstores.


OTHER PRACTICE
Share House & Basket
        Wood Block Prints



Holiday
       Intaglio Prints


Moveable Ceramics Series
     Ceramics


Teapots Archive
      Ceramics


Risograph Archive
     Risograph Prints

(Coming soon...)



ZUMA


Identity/Logo/Typography

ZUMA is a self-initiated design studio focusing on visual explorations and self-publishing. ZUMA’s pronunciation mimics the Chinese word of sesame—Zhima(芝麻). Just like how sesame adds flavor to different dishes, ZUMA initiates publications and exhibitions which would add a little visual spice to the local community.

STA100 2023
One of 100 typographicaly excellenct works


The primary logo of ZUMA is composed of simple geometric shapes which aims to capture the playfulness and experimental attitude of the studio’s designs. All of the related stationary design shares the same grid as the logo and involves more variants in numbers and graphics. All stationaries are Risograph printed in echoing with the studio’s specialization in prints and publications.



ZUMA Logo Sketches
© huiting lian 2024

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